If you're buying your first home in New Zealand, one of the earliest and most important decisions you'll face is: Who should help me with my home loan? Should you walk into your bank branch and speak with their lending team, or should you work with an independent mortgage adviser?
Mortgage advisers in NZ work with 15-25+ lenders vs. one bank direct, typically cost nothing (lender-paid commission), and provide expert guidance through the entire process. For first-home buyers, advisers offer better rates, more options, and personalized support. 70%+ of NZ first-home buyers now use advisers.
At first glance, going directly to your bank might seem like the obvious choice. After all, they already know you, you probably have accounts with them, and it feels like the path of least resistance. It's familiar, convenient, and you trust them.
But there's significantly more to consider than convenience. This decision affects:
As mortgage advisers who work exclusively with first-home buyers across New Zealand every day, we're constantly asked: What's the real difference? Is there actually a benefit to using an adviser? Will it cost me anything? Am I missing out if I just go to my bank?
This comprehensive guide breaks down everything you need to know to make the right choice for your situation—honestly, thoroughly, and without the sales pitch.
Before comparing options, let's clarify exactly what a mortgage adviser is and what they do.
A mortgage adviser (also called a mortgage broker—the terms are interchangeable in New Zealand) is a licensed financial professional who helps you find, apply for, and secure a home loan.
The critical distinction: They don't work for any particular bank. They work for you.
Comprehensive Financial Assessment:
Market Research and Comparison:
Loan Structuring Strategy:
Application Management:
Ongoing Support:
In 95%+ of cases, there's no cost to you. Mortgage advisers earn commission from the lender when your loan settles:
Upfront commission: Typically 0.60%-0.85% of the loan amount
Trail commission: Small ongoing commission (0.10%-0.15% annually)
When fees might apply:
Important to understand: The lender pays this commission regardless of whether you use an adviser or go direct. It's built into the bank's business model. The question isn't whether you pay for advisory services—it's whether you receive them.
Understanding the direct banking route helps clarify the differences.
When you approach a bank directly, you'll typically work with:
Single-lender products:
Standard loan structures:
Self-managed process:
If your application doesn't meet that bank's criteria:
The bank has no incentive to suggest alternatives because they can only offer their own products. If you don't fit their policies, they simply say no.
Let's explore the specific advantages that have led to 70%+ of New Zealand first-home buyers now working with mortgage advisers.
The adviser advantage:
Most established mortgage advisers work with 15-25+ lenders including:
Major banks:
Second-tier banks:
Non-bank lenders:
Specialist lenders:
Why this matters:
Different lenders have different:
Real-world impact:
If your income is slightly variable, one bank might decline you while another approves you easily. If you have a 10% deposit, some lenders won't talk to you while others welcome your application. An adviser knows which lender suits which situation.
Example: Emma is self-employed with strong income but only 18 months of trading history. Her regular bank requires 2 years minimum. Her adviser places her with a lender that accepts 18 months for established businesses in low-risk industries. Result: Approved instead of waiting another 6 months.
Beyond the basic loan:
Banks typically offer standard products:
Advisers go deeper:
A quality adviser considers:
They then structure accordingly:
Example structures:
For someone prioritizing flexibility:
For someone prioritizing certainty:
For someone building wealth:
The bank's approach: Here are our products. Which one do you want?
The adviser's approach: Here's your situation. Let's build the optimal solution.
Buying your first home is complex, stressful, and filled with unfamiliar terminology and processes. A good mortgage adviser doesn't just arrange your loan—they become your guide through the entire journey.
Pre-Purchase Phase:
During Offer and Due Diligence:
Leading to Settlement:
After Settlement:
The bank's approach: We're here if you need us. Call our contact center.
The adviser's approach: We're proactively managing your financial wellbeing throughout homeownership.
First-home buyers come in all shapes and sizes. While some have straightforward situations (full-time employment, 20% deposit, excellent credit), many don't.
Common "complex" situations:
Banks often decline these situations because they don't fit standard policies or the lending officer isn't familiar with exceptions and workarounds.
Advisers excel here because:
Example: James works full-time but also has a side business earning $15,000 annually. His bank said they can't consider the side income (less than 2 years). His adviser structured the application to use only his full-time income for one lender, but included the side income for another lender with more flexible policies, resulting in $35,000 higher borrowing capacity and approval.
Common misconception: "Banks give their best rates. Advisers just charge extra."
Reality: Advisers often secure equal or better rates than going direct, plus additional value.
Why advisers can get competitive rates:
Volume matters:
Negotiation power:
Access to unadvertised rates:
Additional value beyond rate:
Even when rates are identical, advisers help you:
Real example: Michael went directly to his bank and was offered 6.75% fixed 2 years with $3,000 cashback. His adviser got him 6.59% with $4,000 cashback from a different bank, saving him approximately $1,600 in interest over 2 years plus $1,000 extra cashback. Total benefit: $2,600 in a "simple" situation.
The hidden cost of going direct: Your time and mental energy.
What going direct to a bank requires:
Estimated time investment: 20-40+ hours across the entire process
What working with an adviser requires:
Estimated time investment: 5-10 hours total
The adviser handles everything else:
For first-home buyers juggling work, life, and the stress of buying property, this time savings is invaluable.
Your relationship with your mortgage doesn't end at settlement—it's just beginning. Yet this is where the bank vs. adviser difference becomes starkest.
With banks:
With quality advisers:
Real scenario:
Year 1: Adviser sets up your loan
Year 2: Adviser contacts you 90 days before your 2-year fixed rate expires, reviews your equity growth, and negotiates a 0.20% better rate by threatening to move to competitor
Year 3: Adviser notices rates dropping and recommends breaking your fixed rate to re-fix lower, calculating the break fee is worth the long-term savings
Year 5: You want to renovate. Adviser structures additional borrowing against your increased equity, securing construction finance at competitive rates
Year 7: You're ready to upgrade homes. Adviser helps you navigate keeping your first home as an investment property while buying your next home
This ongoing relationship and support continues throughout your homeownership journey—at no additional cost to you.
Factor | Going Direct to Bank | Using a Mortgage Adviser |
---|---|---|
Number of Lenders | 1 bank only | 15-25+ lenders |
Interest Rates | Standard advertised rates | Often same or better, with negotiation power |
Loan Options | That bank's products only | Wide range across multiple lenders |
Cost to You | Free | Free in 95%+ of cases |
Application Support | Self-managed with bank guidance | Full-service support and management |
Specialist Knowledge | That bank's policies | Deep knowledge of all lenders' criteria |
If Declined | Start over at new bank | Adviser pivots to suitable alternatives |
Time Required | 20-40+ hours of your time | 5-10 hours of your time |
Loan Structure Advice | Standard options presented | Tailored strategy for your situation |
First-Home Buyer Expertise | Variable by lending officer | Specialized first-home buyer focus |
Ongoing Support | Must contact bank to review | Proactive reviews and ongoing advice |
Advocacy | Bank represents their interests | Adviser represents your interests |
Cashback/Incentives | Standard bank offers | Access to multiple offers, can maximize |
Complex Situations | May decline or struggle | Expertise in varied situations |
Rate Expiry Management | Generic email reminder | Personal outreach with strategy |
Use this decision tree to determine which option suits your situation:
Straightforward means ALL of these:
→ If YES to all: Either option could work, but adviser still offers more choice and potentially better terms
→ If NO to any: Adviser strongly recommended - they excel at complex situations
Consider honestly:
→ If YES: You could go direct, but consider the opportunity cost of your time
→ If NO: Adviser recommended - they save you dozens of hours
Can you confidently answer:
→ If YES: You might navigate direct banking well
→ If NO: Adviser recommended - expert guidance prevents costly mistakes
Advocacy means:
→ If YES: Adviser is the clear choice
→ If NO: Consider whether saving potential adviser time is worth navigating alone
→ If YES: Adviser strongly recommended - first-time buyers benefit most from expert guidance through unfamiliar territory
→ If NO: You may have experience, but advisers still offer significant value through market access and ongoing support
✅ Choose a Mortgage Adviser if you want:
⚠️ Consider Going Direct if:
Sarah's Situation:
Approach 1 - Direct to Her Bank (ANZ):
Sarah went to her bank where she'd held accounts for 10 years. The mobile mortgage manager reviewed her application and said:
"Unfortunately, your income is too variable. We need to see consistent income for self-employed applicants, and you don't meet our 2-year trading requirement. Additionally, your 12.5% deposit is below our 15% minimum for self-employed borrowers. Come back in another 6 months after you've established more history and saved more."
Result: Declined. Sarah felt discouraged and believed homeownership was years away.
Approach 2 - Through a Mortgage Adviser:
Sarah contacted a mortgage adviser recommended by a friend. The adviser:
Result: Approved within 3 weeks for $370,000 (total purchase $420,000), allowing Sarah to buy her first home immediately rather than waiting another year.
Sarah's reflection: "I genuinely thought I'd be renting for another 2-3 years minimum. My adviser saw opportunities where my bank only saw problems. He knew exactly which lender to approach and how to present my situation. Worth every bit of the zero dollars I paid for his help!"
James & Emma's Situation:
Approach 1 - Direct to Bank (Westpac):
The bank lending specialist told them:
"You need a minimum 10% deposit for this loan, which is $70,000. You're $14,000 short. I'd recommend continuing to save for another 8-10 months, then come back to us. Alternatively, if you can get a family gift for the shortfall, we could proceed."
Result: They felt defeated. They didn't want to ask family for money, and waiting another 8-10 months felt like forever in a rising market.
Approach 2 - Through a Mortgage Adviser:
The adviser immediately recognized they qualified for the Kāinga Ora First Home Loan:
Result: Bought immediately with their 8% deposit using First Home Loan. No family assistance needed. No waiting 8-10 months.
Market context: In the 8 months they would have spent saving to reach 10%, property prices in their target area increased by 6%. Buying sooner saved them approximately $42,000 (6% of $700,000) that they would have paid due to price appreciation.
James & Emma's reflection: "We were literally about to wait another year because our bank said we had to. Our adviser said 'you can buy now' and explained options we didn't even know existed. We saved tens of thousands by buying earlier."
Michael's Situation:
Approach 1 - Direct to Westpac:
Westpac offered:
Michael thought this was reasonable and was about to accept.
Approach 2 - Through a Mortgage Adviser (second opinion):
Before accepting, Michael's friend convinced him to get a second opinion from an adviser. The adviser:
Result over 2 years:
Michael's reflection: "I thought I had a good deal from my bank. The adviser got me better in every way—rate, cashback, and structure—without any cost to me. I almost didn't bother getting a second opinion. So glad I did."
Lisa's Situation:
Approach 1 - Bank Direct Scenario:
Lisa received a standard email from her bank 60 days before her fixed rate expired:
"Dear Lisa, Your fixed rate expires in 60 days. Here are your options:
Please log in to select your preferred option or call us."
Lisa looked at the options, thought 2 years at 6.79% seemed reasonable (slightly lower than her expiring 6.85%), and selected it online. She thought she'd done well.
Result: Re-fixed at 6.79% for 2 years with her existing bank. No changes to loan structure. No exploration of alternatives.
Approach 2 - Mortgage Adviser Scenario:
Lisa's adviser called her 90 days before her rate expired:
"Hey Lisa, your rate expires in 90 days. Let's review your situation:
Want me to proceed with this?"
Lisa agreed. The adviser:
Result:
Lisa's reflection: "I thought I was being smart managing my own mortgage. But my adviser saved me thousands with a single phone call. He saw opportunities I didn't even know existed. Now I understand why people say advisers are worth it—and I'm still not paying him a cent!"
In the spirit of honesty and fairness, let's discuss genuine scenarios where going directly to a bank might be appropriate:
If you're a lending officer, financial adviser, mortgage professional, or work in banking and deeply understand:
You may efficiently navigate the system yourself and have industry connections that provide benefits.
If you have a longstanding relationship with a specific bank manager who:
That personal relationship has genuine value that might outweigh adviser benefits.
If you've already purchased 3+ properties, you likely:
Your experience and knowledge reduce the adviser value proposition.
If you're simply:
This is straightforward enough that adviser assistance may not add significant value.
However, even in these scenarios:
Getting a second opinion from an adviser before finalizing can:
Bottom line: For the vast majority of first-home buyers—particularly those with any complexity, limited experience, or desire for expert guidance—a mortgage adviser provides significantly more value than going direct.
In most cases, no. Mortgage advisers in New Zealand are paid a commission by the lender once your loan settles, typically 0.60%-0.85% of the loan amount. This cost is borne by the lender, not you. Advisers must disclose upfront if any fees apply, which is rare and usually only for very small loans or highly complex applications.
Often yes. Mortgage advisers who place significant volume with lenders can sometimes negotiate rates 0.10%-0.25% better than what's publicly advertised. Even when rates are the same, advisers help you access better loan structures, cashback offers, and fee waivers that provide overall better value.
Most established mortgage advisers in NZ work with 15-25+ lenders including all major banks (ANZ, ASB, BNZ, Westpac, Kiwibank), second-tier banks (TSB, SBS, Co-operative Bank), and non-bank lenders (Pepper Money, Liberty, Resimac). This gives you significantly more options than going to one bank.
Yes. All mortgage advisers must be licensed under the Financial Markets Conduct Act 2013 and registered on the Financial Service Providers Register (FSPR). They must meet ongoing education requirements, follow a Code of Professional Conduct, and maintain professional indemnity insurance.
In New Zealand, these terms are used interchangeably—there's no official distinction. Both refer to licensed professionals who help you find and secure home loans from multiple lenders. Some prefer "adviser" as it emphasizes the advisory role beyond just brokering.
Not necessarily. While banks may offer loyalty gestures, they often reserve their best rates and deals for new customers to attract business. Your existing bank has no particular incentive to offer you better terms than what they advertise, whereas an adviser can shop your application to multiple lenders competing for your business.
Absolutely. A good mortgage adviser will present options from multiple lenders and explain the pros and cons of each, but the final decision is always yours. If you have a strong preference for a particular bank, your adviser can work with that lender on your behalf while ensuring you get the best possible terms.
Timelines are similar (typically 2-4 weeks from application to approval), but advisers often expedite the process because they know exactly what documentation each lender needs, can troubleshoot issues quickly, and maintain direct relationships with bank credit teams. Going direct to a bank may involve more back-and-forth if you're unfamiliar with their requirements.
Your adviser will immediately pivot to other suitable lenders from their panel. This is a key advantage—if you go directly to a bank and get declined, you start over from scratch. With an adviser, they can quickly assess which alternative lender is most likely to approve your application and submit there instead.
Quality mortgage advisers provide comprehensive support including: pre-approval strategy, deposit planning, KiwiSaver withdrawal guidance, First Home Loan applications, coordinating with lawyers and real estate agents, insurance setup, and ongoing loan reviews. They act as your guide through the entire home buying process, not just the loan application.
Let's be completely transparent about the economics of mortgage advisory services.
How lenders pay advisers:
When your loan settles, the lender pays your adviser a commission:
Upfront commission:
Trail commission (ongoing):
The lender pays this commission whether you use an adviser or go direct.
This cost is built into every bank's business model. They budget for customer acquisition costs regardless of the channel. Think of it this way:
Going direct to a bank:
Using a mortgage adviser:
You're not saving money by going direct. You're simply forgoing professional services that are already paid for.
In these rare situations, advisers may charge a fee:
Very small loans (under $50,000):
Highly complex applications:
Commercial or specialized lending:
For standard first-home buyer residential lending: 95%+ of cases involve no fee to you.
Even in the rare cases where a fee applies, consider:
Adviser fee: $800
Benefits received:
The math makes sense.
Use this final checklist to make your decision with confidence:
If you checked 3+ boxes, a mortgage adviser is strongly recommended.
If you checked fewer than 5 boxes, reconsider whether going direct is right for you.
Do both:
This costs you nothing (adviser consultations are free) and gives you complete information to make the best decision.
At Luminate Financial Group, we're obviously advocates for the mortgage adviser approach—it's what we do. But we believe in it because we see the results every single day.
First-home buyers deserve:
We believe homeownership is more accessible and less stressful when buyers have an experienced guide who:
We specialize exclusively in first-home buyers because:
Our approach has helped hundreds of first-home buyers:
We don't believe everyone needs an adviser. Some people have the knowledge, time, and inclination to go direct successfully. But for the vast majority of first-home buyers, the adviser model provides dramatically better outcomes.
The decision between going directly to a bank or working with a mortgage adviser isn't about which option is universally "better"—it's about which option is better for you and your specific situation.
About complexity:
About expertise:
About time:
About support:
About options:
If you're buying your first home:
A mortgage adviser provides:
The value proposition is compelling.
Even if you're leaning toward going direct to your bank, we encourage you to:
This consultation costs nothing and provides valuable insights regardless of your final choice.
Whether you choose bank or adviser, the most important thing is that you move forward confidently toward homeownership.
At Luminate Financial Group, we're here if you need us—whether that's for a full advisory relationship or just a second opinion on your bank's offer.
We specialize in first-home buyers. We understand the challenges you face. We know how to navigate the system to get you the best possible outcome. And we're committed to making your journey to homeownership as smooth, stress-free, and successful as possible.
Book a free First-Home Planning Session with Luminate.
In this no-obligation consultation, we'll:
No pressure. No obligation. Just expert guidance to help you make the best decision for your situation.
Contact Luminate Financial Group:
📞 Call 0800 333 400Your journey to homeownership starts with the right guidance. Let us show you what's possible.
Disclaimer: This guide provides general information about choosing between banks and mortgage advisers in New Zealand. Individual circumstances vary, and what works for one person may not be optimal for another. We encourage you to seek personalized advice from qualified professionals (whether bank staff or independent advisers) before making any financial decisions. Luminate Financial Group is a licensed mortgage adviser operating under New Zealand's Financial Markets Conduct Act 2013.